Eternal Beauty Holdings Limited
穎通控股有限公司
About
Eternal Beauty Holdings Limited is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macau) in terms of retail sales in 2023. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 10 June 2025, it conducted product distribution and market deployment for a total of 72 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in mainland China, Hong Kong and/or Macau.
Eternal's Vision
To become a leading brand management group in Asia by continuously curating iconic brands and make them thrive
Our Missions
To fuel consumers’ pursuit and enjoyment of an exquisite and beautiful life
Eternal's Value
The SEVEN FUNDAMENTAL VALUES articulate by Eternal Group are shared by every member of the Group. These imperatives constitute the pillars of our PERFORMANCE and LONG-TERM SUCCESS.
At Eternal, we have always embraced and embodied a set of refined values that define our ethos. These values include Enthusiasm, Trust, Efficiency, Responsibility, Nobleness, Authenticity, and Learning. These principles guide our actions, shaping our company culture and driving our commitment to excellence.
" In the era of new retail, we believe Customer-centric & Digital Transformation are the keys to thrive in the fast-changing market."
Mr Steven Lau
Founder and Chairman of Eternal Group