About
Eternal
Eternal Group was established in the 1980s in Hong Kong S.A.R.. It is a leading Omni-channel Brand Management of Beauty & Eyewear company in China. With its intuitive sense of marketing tactics and groundbreaking business strategies, Eternal has over 40 years leading the trend and lifestyle in mainland China, Hong Kong and Macau, with an international vision. With our diversified brand portfolio, Eternal is continuously motivated to strengthen our advantages in total brand solutions in both online and offline operations. As a luxury brand management and distribution enterprise, we aim to build a better and sustainable business as well as to drive for excellence. To fulfil customer’s need and aspirations, we develop our own brands of beauty and eyewear products to bring new insight to the market.
Eternal's Vision
To become a leading brand management group in Asia by continuously curating iconic brands and make them thrive
Our Missions
To fuel consumers’ pursuit and enjoyment of an exquisite and beautiful life
Eternal's Value
The SEVEN FUNDAMENTAL VALUES articulate by Eternal Group are shared by every member of the Group. These imperatives constitute the pillars of our PERFORMANCE and LONG-TERM SUCCESS.
At Eternal, we have always embraced and embodied a set of refined values that define our ethos. These values include Enthusiasm, Trust, Efficiency, Responsibility, Nobleness, Authenticity, and Learning. These principles guide our actions, shaping our company culture and driving our commitment to excellence.
" In the era of new retail, we believe Customer-centric & Digital Transformation are the keys to thrive in the fast-changing market."
Mr Steven Lau
Founder and Chairman of Eternal Group